Organizational Change, Innovation and Business Development: The Impact of Non-Technological Innovations

This volume explores the role of innovation and non-technological innovation (NTI) in contemporary business, featuring a collection of different views and perspectives. It demonstrates how NTI encourages organizational development and competitive advantage, with chapters using qualitative and quantitative research methods. The book highlights the effects of marketing and organizational innovation strategies on companies' innovation and overall performance, and explores the bidirectional relationship between TI and NTI. It is written for scholars and academic professionals, and may also be an interesting source of knowledge for graduate and postgraduate students in management.

Format: Hardback
Length: 192 pages
Publication date: 23 September 2022
Publisher: Taylor & Francis Ltd

This comprehensive volume offers a diverse range of viewpoints and insights, encompassing both theoretical and empirical contributions, to provide profound understanding of the crucial role of innovation and non-technological innovation (NTI) in contemporary business. It vividly showcases how NTI fosters organizational development and enhances competitive advantage. The chapters present a diverse array of research methodologies, both qualitative and quantitative, including case studies, best practices, surveys, innovative approaches to interpretation, concepts, and theories. Collectively, these contributions significantly expand our knowledge of non-technological innovations and their significance within organizations.

The volume emphasizes the impact of marketing and organizational innovation strategies on companies' innovation and overall performance, while also highlighting that the effects of NTI can vary depending on the phase of the innovation process and differ across small, medium, and large enterprises from manufacturing and service industries. It delves into the reciprocal relationship between technological innovation (TI) and NTI, considering the competencies required for effective NTI implementation.

The book is meticulously crafted for scholars and academic professionals from diverse disciplines, including organizational change and innovation, new management techniques, and strategies for sustainable organizational growth. It serves as an invaluable resource for graduate and postgraduate students in management, offering a wealth of knowledge and insights into the dynamic world of business.

Weight: 550g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367752323